Cookie Policy
Last updated: April 2026
Cookies are small text files stored on your device when you visit a website. This policy explains which cookies we use on cloudmatters.co.uk, why we use them, and how you can control them.
We only set non-essential cookies (such as analytics) after you have given us permission via our cookie consent banner. You can change your choice at any time using the Cookie Settings link in the footer.
The Categories We Use
We keep our cookie use deliberately minimal. The categories below are the only ones in play on this site:
- Strictly necessary - needed for the site to function and to remember your cookie preference. Always on; no consent required under UK PECR.
- Analytics - Google Analytics 4, used to understand how visitors use the site so we can improve it. Only loaded after you click Accept all.
We do not currently use marketing, advertising, or social-media tracking cookies on this website.
Cookies We Use
The table below lists every cookie or local-storage item this site may set:
Google Analytics
When you consent to analytics, we load Google Analytics 4 (measurement ID G-TX5H1HG6WS) from googletagmanager.com. Google Analytics uses cookies to collect information about how you use the site - the pages you visit, how long you stay, how you arrived - so we can improve our content and services.
We use Google Consent Mode v2 with ad_storage, ad_user_data, ad_personalization, and analytics_storage set to denied by default. Only analytics_storage is updated to granted if you accept - we never enable ad-related storage.
Data collected by Google Analytics is governed by Google's Privacy Policy. You can opt out at any time by clicking Cookie Settings in our footer, or by installing the Google Analytics Opt-out Browser Add-on.
Managing Your Choice
You can change your consent choice at any time:
- Click Cookie Settings in the footer of any page to reopen the banner.
- Clear your browser's site data for
cloudmatters.co.uk- the banner will reappear on your next visit. - Use your browser's cookie controls to block or delete cookies at any time.
Blocking strictly necessary cookies may affect parts of the site, but blocking analytics cookies has no impact on functionality.
How to Control Cookies in Your Browser
Here are links to instructions for managing cookies in common browsers:
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions or concerns about our use of cookies, please contact us:
CloudMatters IT Solutions Ltd
Butler House, Floor 3
177-178 Tottenham Court Rd
London W1T 7NY
Email: hello@cloudmatters.co.uk
Phone: 0204 542 0800